When ESPN launches its streaming app Aug. 21, bundling is a big part of the strategy. Disney is planning to use the new sports content to help drive subscribers to sign up for its streaming bundle, which includes the new ESPN app, Disney+ and Hulu, in the hopes of bringing more frequent engagement to its streaming services and cutting down on churn.

Amid declining cable viewership, ESPN (priced alone at $29.99 monthly) is also being asked to appeal to fans by bundling with other sports services. Ahead of launch, ESPN had been experimenting with placing content within the Disney+ app, with the original shows SC+ , a daily SportsCenter spinoff, and Vibe Check , a female-led studio program, to see whether there is crossover appeal for sports content with the core Disney+ audience, wh

See Full Page