NEW YORK (AP) — The newest popular influencer on TikTok’s “For You" page might be the scroller's favorite tennis player. At least, the ATP hopes so.

The governing body of men’s professional tennis announced Tuesday it will be partnering with TikTok to further develop tennis content and bolster engagement on the platform.

The partnership is two-fold. One of its stated goals is player engagement, aimed at helping more ATP players build up followings on the platform and give tennis fans “exclusive behind-the-scenes” access to the sport, according to a press release.

Its other goal is the creation of the “Tennis Creator Network,” an initiative that will help existing non-athlete creators create TikTok content at ATP tour events.

“This strategic content partnership with TikTok builds on cur

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