Labubu is on track to become a billion-dollar business by the end of the year as sales surpass Hot Wheels and Barbie dolls, parent company Pop Mart reported Aug. 19.

Labubus are collectible plush toy dolls manufactured and sold by Pop Mart. They're currently experiencing worldwide viral success and are nearly impossible to get. Retailers are even creating their own counterfeit versions of the dolls called Lafufus to cash in on the demand.

Some of the most popular Labubus come in blind boxes, encouraging enthusiasts of the dolls to buy them again and again. They're the subjects of a forthcoming animating series and feature film. Celebrities like Paris Hilton, David Beckham and Kim Kardashian have been seen with the dolls.

Teenagers commonly wear key chain versions of the dolls pinne

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