As kids and adults across the D.C. region finish up their back-to-school shopping ahead of the first day of class, many of them may be turning to artificial intelligence rather than their friends for opinions.

The latest Bloomreach survey data suggests 60% of consumers are using AI for shopping decisions, according to Luca Cian, a professor at the University of Virginia’s Darden School of Business. In a recent customer survey, 46% of people say they trust AI more than friends for certain choices, he said.

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