Chris McGurk and Jana Winograde were ready for the question. As the industry veterans join forces to launch an ambitious short-form content venture dubbed MicroCo, the pair know that the quick demise of Quibi is still on the minds of industry insiders.

“I’ll take that one,” Winograde says on the latest episode of “Daily Variety” podcast. Quibi, the short-form content platform spearheaded by investors Jeffrey Katzenberg and Meg Whitman, burned through more than $1 billion and operated for seven months in 2020 before folding.

“Katzenberg was prescient, but it’s a whole different world than it was in 2020. 2020 was just a completely different time, not just in terms of COVID, but consumers have embraced short form, vertical content in so many ways now, and in ways they just hadn’t become

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