Tiffany & Co . has pulled back the curtain on its 2025 immersive pop-up at the U.S. Open.

This marks the third year the LVMH Moët Hennessy Louis Vuitton-owned American jeweler has set up at USTA Billie Jean King National Tennis Center, part of the multiyear partnership the brand has with the United States Tennis Association as the official trophy partner of the U.S. Open .

Located in the Fountain Plaza, this year’s pop-up will greet passersby with an oversize Tiffany Blue tennis ball anchoring one corner of the experience. Inside, guests can view the men’s and women’s Singles Championship trophies, crafted annually by Tiffany’s master silversmiths at the company’s hollowware workshop in Cumberland, R.I. — a tradition that spans nearly 40 years.

Solidifying a tradition, af

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