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MSNBC is going away. But don’t shed a tear (not that you would, anyway), it’s turning into MS NOW . Or, as the New York Times put it, "Goodbye, MSNBC. Hello, MS NOW." The far-left network lost its tie to the newsy term "NBC" and looks more like some feminist retread site.

Or, as MSNBC President Rebecca Kutler put it, "While our name will be changing, who we are and what we do will not." So, maybe my viewership assessment is correct. It’s like rebranding the Titanic. Sure, the ship might have made a career of hitting icebergs, but it’s got a new name.

The fallout from the change was swift. The Times even took a swipe with the follow-up headline: "MSNBC’s Rebrand Invites Bemusement and Ridicule."

MSNBC TO CHANGE NAME TO 'MS

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