This week, a gay influencer couple announced their breakup online, complete with a "split custody" plan for their social media. The internet, in its usual fashion, went into prying auntie mode.

For years, New Orleans-based Matt Armato and Beau Ciolino shared lifestyle blogs and videos under the brand Probably This . They met in 2013 and established the brand in 2014, according to the Probably This website. The formerly married couple posted recipes, home design, and couples' content on their Instagram and TikTok accounts.

Then, in mid-August, Armato and Ciolino shared a video across platforms announcing their split — complete with a fist bump.

"Well, we broke up," Armato announced in the now-deleted video, The Tab reported. (The TikTok video link is now broken, and it wasn

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