When you're building a business , social media can feel like both a blessing and a burden. On one hand, it's the most direct, cost-effective way to grow your brand. On the other hand, it can become a time-consuming distraction if not done with purpose.

As someone who leads an international franchise brand, and who's worked with entrepreneurs at every stage from startup to multi-million-dollar operations, I can tell you this: You don't need to be a digital marketing expert to be effective on social media. But you do need a strategy.

Whether you're just getting started with your business or managing a team of employees across multiple markets, here's my best advice on how to approach social media to build brand awareness, engage your customers, and ultimately drive sales.

If You're Just

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