The internet sensation has become a viral phenomenon with his trademark haircut, beard, sunglasses, chain and bright white teeth, and it has caught the attention of brands Jack is set to rake it in from the deal (Image: boohooman/TikTok)

The Ibiza Final Boss has starred in a bizarre social media advert to launch a new clothing line inspired by his nickname . Jack Kay, 26, continued to cash in on his newfound fame by signing a five-figure deal with boohooMAN. ‌

And the clothing brand released a video of the perma-tanned party animal decked out in his trademark black T-shirt and shorts with his thick gold chain and distinctive barne t posing next to to a Rolls Royce. ‌

Geordie Jack says to the camera: "People always ask us how to change a tyre. But truthfully I don't kno

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