SAN JOSE, California — Meal kit maker HelloFresh has agreed to pay a $7.5 million settlement in a consumer protection lawsuit for allegedly making it difficult for consumers to cancel their subscriptions, according to the Santa Clara County District Attorney’s Office.
The lawsuit alleged that the company, which delivers meal kits, did not “clearly and conspicuously” disclose required subscription terms when signing customers up for plans with automatic renewals, according to a press release. It further alleged that the company did not offer an easy cancellation option, provide a proper purchase acknowledgement or get affirmative consent from consumers.
“Misleading automatic renewal subscriptions and false advertising practices don’t sell products — they sell deception,” District Attorney