People in L.A. and New York better get ready for a sea of ESPN red on their morning and evening commutes.

Walt Disney Co.’s is backing the Thursday launch of its sports media unit’s direct-to-consumer streaming app with a major advertising campaign aimed at captive audiences in their cars and on the railway tracks.

The aggressive four-week push is aimed at telling consumers that ESPN — long one of the pillars of the cable television business — will be available for the first time without a pay TV subscription.

The service, a major initiative since ESPN Chairman Jimmy Pitaro took over the Disney unit in 2018, is a response to the growing number of consumers who are bypassing cable and satellite for streaming video platforms. The trend has decreased the number of pay TV homes receiving

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