When Caitlin Covington, face of the internet’s ‘Christian Girl Autumn’ movement, originally entered the public consciousness, it was as the subject of light mockery. The account Blizzy McGuire tweeted photos of Caitlin in head-to-toe fall garb from her blog , with the caption “Hot Girl Summer is coming to an end, get ready for Christian Girl Autumn.” That post went viral for poking fun at the way “basic” girls interpret fall fashion (UGG boots, barrel curls, photos primed for Pinterest, etc.), but instead of getting defensive, Caitlin welcomed this moment and leaned in harder. Nearly every year since her viral 2019 phase, she’s upped her game, introducing video content and teasers . The 35-year-old has even picked up brand deals with Walmart Fashion, MacKenzie-Childs, Abercro

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