ESPN will unveil an AI-fueled feature that mimics the voice of TV anchors as part of a slate of app-based features set for release on Thursday, alongside the launch of the sports network's streaming service, the company said this week.

The new feature, called "SportsCenter for You," will provide personalized videos specific to a user's interests and reliant upon AI-generated commentary derived from the voices of SportsCenter anchors Hannah Storm and Gary Striewski, among others.

The streaming service will appear under the title "ESPN" and cost subscribers $29.99 per month or $299.99 per year, ESPN said. It will include interactive features like betting and fantasy sports, helping distinguish it from the broadcaster's linear television offering.

"Our mission is to serve the sports fan an

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