Google tapped the star power of Jimmy Fallon and other celebrities on Wednesday to unveil several new products, including the company's next generation of Pixel phones.

Also participating in the event in Brooklyn, New York, were popular podcast host Alex Cooper, Formula One driver Lando Norris and singer Nick Jonas.

Google's new suite of products includes four Pixel 10 phones , the Pixel 4 Watch and a revamped set of Pixel earbuds . The hardware will include new AI features designed to help users retrieve information, automatically create videos and snap better photos.

Google has been steadily layering AI capabilities into its Pixel products since 2023 as the Alphabet-owned competes with Apple, which tech analysts note has been slower to integrate AI features into the iPhone.

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