People will soon be able to buy Fanatics sportswear and Martha Stewart cookware, along with all kinds of electronics, on the Best Buy website.

The retailer announced Tuesday morning it has re-entered the third-party marketplace business.

It’s a low-risk, high-reward way for Best Buy to better compete with Amazon and other online outlets. And it more than doubles the retailer’s product offerings.

“We’re looking at the marketplace as a natural extension of the things that we bring to our customers today,” said Jason Bonfig, chief customer, product and fulfillment officer at Best Buy. “It’s a more holistic picture of what our customer would expect and how do we make sure [they] can purchase whatever they would like to at Best Buy.”

The new marketplace also broadens the retailer’s presence

See Full Page