• Deion "Coach Prime" Sanders made millions in the MLB and NFL before pivoting to coach college football. • He said young athletes today shouldn't pick a university based only on financial incentives. • Recent changes to NCAA policies have led to a spike in transfers and huge paydays for NIL deals.

Deion Sanders knows how to build a multimillion-dollar career in sports.

As a dual-sport athlete, he built his brand through lucrative NFL and MLB contracts and massive deals with companies like Nike and Pepsi. After retirement, Sanders carved out an image as "Coach Prime," netting additional brand deals, a high-profile analyst role at CBS, and coaching gigs, most recently with the Colorado Buffaloes.

His best advice for young athletes? Don't chase money when you pick a college — no matte

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