Meta wants to speed its race to ‘superintelligence’ — but investors will still want their billions in ad revenue

Meta is doubling down on its so-called race to “superintelligence,” reshuffling its AI organization once more as its new Meta Superintelligence Labs (MSL) takes shape. But analysts say investors are keeping their eye on the prize Meta has always promised: Improved products that increase engagement and, in turn, sell more ads. Superintelligent AI models, if they come, are just a means to that end.

This time it’s former Scale CEO Alexandr Wang—brought on by Mark Zuckerberg in June as chief AI officer—leading the reorganization. Wang, who now oversees a sprawling operation of thousands of engineers, scientists, and product managers, is looking to rein it in, reportedly resulting in some expected executive departures and at least one team shutdown.

Wang was hired to help recruit a small,