Target, stagnant for years, set out to please the Trump administration and right-wing activists by ending diversity, equity and inclusion programs. Unfortunately for Target, the Trump administration and right-wing activists don't shop at Target. Everyday people shop there, many of them black, women and LGBTQ+. Or, rather, they used to. After boycotts, "plummeting" sales and and billions wiped off the company's value, CEO Brian Cornell is resigning.
The decision angered supporters of diversity and inclusion policies, who felt blindsided by Target. Customers online protested Target's decision, and Anne and Lucy Dayton, the daughters of one of Target's co-founders, called the company's actions "a betrayal." Target acknowledged its move hurt its sales.
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