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Cannabis has never been a one-note experience. From the earliest documented uses of the plant to its reemergence as a legal product in wellness and adult-use markets, the herb has been appreciated not just for its potency but for its complexity. It’s not just about THC anymore. In fact, it’s the interplay between cannabinoids, terpenes, flavonoids, and other botanical compounds that determines how weed affects the body and mind. This complex synergy is known as the Entourage Effect, and it lies at the core of what makes full spectrum cannabis so effective—and so beloved by connoisseurs and patients alike.

As more consumers become curious about what they’re actually inhaling or ingesting, the industry has begun to shift away from the singular focus on THC percentag

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