Tomorrow, Thursday, Aug. 21, 2025, will mark the launch of the new direct-to-consumer ESPN app , named, well, ESPN . The former(ly branded) “Worldwide Leader in Sports” is now all-in — and “All in One Place,” as the new branding hammers home — on streaming. ESPN has also gone all-in on marketing the hell out of this thing; it better, the new app costs a not-cheap $29.99/month.

John Cena headlines the campaign as some sort of coach “guiding fans on the new ESPN DTC features in addition to what fans need to know about the Disney+, Hulu, ESPN Bundle,” according to the announcement. Cena’s tag-team partner in this endeavor is ESPN’s first-ever mascot, App-E .

App-E is, well, a giant square with the ESPN-stylized letter “E” on its … torso? It’s a very oversized smartphone/tablet appli

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