Containers of Tropicana orange juice displayed on a grocery store shelf in San Anselmo, Calif., in February.

Containers of Tropicana orange juice displayed on a grocery store shelf in San Anselmo, Calif., in February. (Justin Sullivan/Getty Images - image credit)

Feeling a little squeezed in the orange juice aisle?

Between the climbing cost for a carton of fresh-squeezed juice, steep counter-tariffs on U.S. juices like Tropicana, and now plummeting U.S. shipments, you might worry this breakfast staple is in danger of becoming a luxury good.

But industry and business experts say none of this is unexpected and that consumers have options.

Canada is seeing a "dramatic reduction" in imports of orange juice from Florida but that is to be expected, given the rising prices and the fact that the beverage was specifically targeted by our counter-tariffs, said Michael von Massow, a professor of food ag