Roaming the aisles of Stop & Shop in Massachusetts, you may soon be putting more in your cart, but paying less at checkout.

The Quincy-based supermarket chain announced today that starting Friday, it will lower prices on thousands of items at 88 Eastern Massachusetts locations.

"I like Stop & Shop, you get better prices. Some other supermarkets are sky high," said Clifford Robinson Jr., a local shopper.

Deb Baker, another shopper, told WBZ she's happy to hear the news, "I think it's an incentive to get people to come back to their store," she said.

How much do you save at Stop & Shop?

Throughout the supermarket, the new lower prices are highlighted with bright yellow tags, making it easy for customers to spot the different deals.

For example:

Stop & Shop Italian Bread (16oz) $2.

See Full Page