NASCAR’s second-tier series is preparing for its fourth major entitlement sponsorship change since 1982, marking another historic moment. The series was first sponsored by Anheuser-Busch for over two decades. Then, Nationwide took over in 2008, followed by Xfinity in 2015. This decade-long Xfinity era saw many memorable moments and growth, but few anticipated its exit. Recently, Dale Earnhardt Jr. gave a positive take on this change, signaling a smooth transition on the cards.

Xfinity became the series sponsor back in 2015 to leverage its vast fanbase and technology partnerships. This was a move to boost visibility despite occasional challenges with ratings. Over the past decade, the partnership has brought about increased visibility and promotional innovations. But now, starting in 2026,

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