Something big is stirring down South. A program that’s been cleaning for relevance just pulled off a corporate power play that could reshape its future. Fans might not have expected it, but soon everyone will see what this school has done to stay ahead in the new NIL-driven college football economy. The Memphis Tigers, sitting in a city where football and commerce have always been intertwined, just rewired one of their deepest corporate relationships into a full-on game changer. In a new revenue-sharing era where schools can give up to $20.5 million directly to their athletes, thinking outside the box is necessary. Now the question on everyone’s lips is, who are the players here?

According to On3 NIL’s X post on August 20, “ Memphis has inked a new sponsorship deal with FedEx to

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