Fox is launching a new streaming service, while also trying not to cannibalize its large cable audience.

The company is launching Fox One Thursday, which will bring the company’s live news programming, sports and entertainment together in one streaming app. In October, it will also offer Fox One consumers the option to bundle with ESPN’s new direct-to-consumer app, which also launches Thursday.

Fox One is launching at a price of $19.99 a month, or $39.99 for the bundle with the new ESPN streaming app, which will launch Oct. 2. Cable and pay TV subscribers can also authenticate into the app. Subscribers can also add in Fox Nation, Fox’s existing streaming service that includes original shows from Fox News hosts, docuseries and more, and documentary-style programs featuring Fox News pe

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