Black Sabbath's final gig at Villa Park boosted the West Midlands' economy by nearly £30million, experts say.
New University of Birmingham analysis found the heavy metal band's Back to the Beginning concert on July 5 contributed £33.8m to the UK economy and £27.6m locally.
Sabbath frontman Ozzy Osbourne died just 17 days after the charity gig - but the university said he had "left a significant economic impact on his hometown and region".
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Birmingham's favourite son died on July 22 following a long health battle.
Dr Matt Lyons, who conducted the analysis, said: “Ozzy was a proud Brummie and his legacy can be seen across the city.
"When you step off a train at New Street station,