Smartphones with lossless zoom capabilities highlight that there will always be some innovation carried out in this category to ensure a competitive edge against a company’s rivals, but there is a point where you cannot scale the earth’s natural laws. For instance, devices cannot zoom into an object beyond the 10x limit without requiring a bigger lens or using advanced computational techniques. Google, facing the same obstacles, decided to incorporate its 100x Pro Res Zoom capabilities into the Pixel 10 Pro and the Pixel 10 Pro XL, which leverages generative AI to improve image quality, but is it any good? The first samples are here, and saying they are bad would be a gross understatement.

A close-up shot and a ‘side by side’ comparison with the 100x Pro Res Zoom sample indicates that the

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