Insta360 has announced the next version of its compact Go action camera, which helped the company differentiate itself from established competitors like GoPro several years ago. As Insta360 teased earlier this week, the new Go Ultra not only breaks from the numbered naming convention of previous iterations, but it also ditches the camera’s distinctive pill shape for a rounded square design with an offset lens.

It’s not the steepest price increase for the Go series – the Go 2 launched at $299 while the Go 3, which introduced a charging remote with a screen, was $380 – but the new Insta360 Go Ultra is $50 more expensive than last year’s Go 3S at $449.99. It’s available now in midnight black or arctic white through the company’s online store and Amazon, or as part of a $499.99 Creator Bundle

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