TORONTO — A life-changing milestone awaits hundreds of thousands of first-year students preparing to head off to university and college in the coming weeks.

It's a moment teary-eyed parents will also remember as they drop off their kids at campus dorms, making sure to offer some last-minute advice: Study hard, eat healthy and don't forget to call mom and dad.

But the independence that comes with post-secondary life could mean making such phone calls on their own dime from now on.

With back-to-school sales in full swing across Canada's cellphone providers, experts say now is the ideal time to capitalize on a promotion that sets you up for the school year.

"There's a few dates that are important when you want to save on your cellphone plan and internet plan," said Nadir Marcos, founder o

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