AI usage has been deemed by some to be an inevitablity. Many recent headlines and reports quote technology leaders and business executives who say AI will replace jobs or must be used to stay competitive in a variety of industries. There have already been real ramifications for the labor market; some companies have laid off a substantial number of employees to “go all-in” on AI. In response, a number of colleges are creating AI certificate programs for students to demonstrate at least their “awareness” of the technology to future employers, often with backing from the AI companies themselves.

Looking at the history of technology, however, the pronouncements that have been made about generative AI and work can be better understood as marketing tactics to create hype, gain new users, and ul

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