ESPN has a brand new look! The sports media brand launched an all-in-one streaming service Thursday that is designed to personalize itself to the sports you watch and pay attention to.

This direct-to-consumer service and enhanced app come days after an announcement that ESPN acquired the NFL network and the rights to WWE live events.

ESPN Chairman Jimmy Pitaro says their mission is to serve sports fans anytime, anywhere, and that "this service and the enhanced ESPN App will deliver on that promise."

Pitaro sat down with ABC's Will Reeve in an interview that aired on "Good Morning America." Watch the video player above for the chairman's thoughts on ESPN's new era of sports streaming.

Here's a look at everything you need to know about the new streaming service and app.

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