“Just As Long As Nobody Is Blonde”: Gap Responds To American Eagle, Releases Their Own Jeans Ad

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle’s recent controversial campaign starring Sydney Sweeney.

To promote their fall 2025 campaign “Better in Denim,” Gap joined hands with KATSEYE for their “expressive and inclusive point of view.”

“Gap didn’t ask us to fit in—they invited us to show up as we are,” the members of KATSEYE said in a joint statement.

The denim wars have begun, with Gap releasing its latest campaign with KATSEYE

Gap released a 90-second commercial with KATSEYE members Daniela Avanzini, Lara Raj, Manon Bannerman, Megan Skiendiel, Sophia Laforteza, and Yoonchae Jeung.

The six stars hail from different cultures and banded together in 2023 through the reality competition series Dream Academy.

The global girl grou