A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. ESPN is making history Thursday with the launch of its everything-in-one direct-to-consumer product. For the first time ever, consumers can buy ESPN programming without subscribing to the broader pay TV bundle. ESPN wants us to call it National ESPN App Day . I'll let you decide if you want to go that far. ESPN has set its introductory price at $29.99 per month . For consumers willing to pay that, they'll also get ad-supported Disney+ and Hulu thrown in for no extra cost for the first year. The app comes with many new bells and whistles, in

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