'It's pronounced Pree-mark' as Hamilton store does fun rebrand to mark half

Scotland’s first Primark store finally settled the debate over how to pronounce the name – with a fun rebrand to mark a half-century on our high streets. ‌

Shoppers will hardly believe it when they see how the firm had the final say on one of its biggest brand debates ‌

The retailer decided to celebrate 50 years of Primark in Scotland with a ‘Preemark’ rebrand, which has appeared overnight in all 21 of its stores north of the border. ‌

Primark opened its first Scottish store in Hamilton back in 1975 and the full ‘Preemark’ store takeover is now live there – along with Edinburgh Princes Street and Glasgow’s Argyle Street – alongside fun ‘Preemark’ themed window activations in its remaining 18 Scottish stores up and down the country.

Scots can enjoy the retailer’s significant miles