Apple TV+, home of series including “The Studio” and “Ted Lasso,” is raising its subscription price by $3 to $12.99 a month, it announced Thursday.

The move comes as many streamers have been raising their prices , as the cost of production increases and the businesses are facing more pressure by investors to increase profits.

Apple TV+ launched in 2019 at a low price of $4.99 a month , positioned as a low-cost perk for people to watch high-quality shows and movies with a free trial if they bought Apple products such as iPhones and iPads. Since then, the streamer has raised its prices , mostly recently in October 2023 from $6.99 to $9.99.

Like other tech giants, Apple has faced scrutiny from the Trump administration on its U.S. manufacturing presence. Earlier this year, when the Tr

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