Netflix is looking to the stars — in case, the gaseous spheroidal celestial bodies, not Hollywood celebs — to push users to stream more content.
On Thursday (Aug. 21), Netflix launched a new astrology hub, Your Zodiac Watchlist, that lets members browse the streamer’s catalog through the lens of the zodiac. You can access the hub via this link . The collection will start showing up on members’ homepages starting this weekend, marking the beginning of Virgo season (Aug. 23 to Sept. 22).
While astrology has no scientific basis , it remains a popular tradition — and Netflix is betting that its curated astrological collections will help members discover something fresh, fun and timely.
In the new Netflix hub, each sign has its own themed row stocked with titles that reflect the charact