MSNBC will be hoping its upcoming rebrand to My Source News Opinion World, or MS NOW, will bring about a boost in viewership, as the network’s latest ratings showed a drop in total viewers while rivals Fox News and CNN both posted gains.

According to AdWeek , citing Nielsen live plus same-day data for the week of August 11, MSNBC averaged 797,000 total viewers and 74,000 viewers in the key Adults 25-54 demo in primetime. This was down -3% in total viewers compared to the week prior, though the demo was up 1%.

During total day, MSNBC scored an average of 497,000 total viewers and 44,000 in the demo for the week of August 11. This saw drops in both categories compared to the week before, with -5% in total viewers and -8% in the key demo.

In comparison, Fox News averaged 2.3

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