A 22-ounce can of Arizona iced tea has been 99 cents since the company was founded in 1992.

Amid global trade wars, tariffs and sticker shock for consumers, Arizona Beverages’ chairman and co-founder Don Vultaggio is committed to keeping that sweet deal, he tells TODAY’s Savannah Sellers in a new interview airing on TODAY Aug. 21.

“Right now, no. We have no plan to do it,” Vultaggio says when asked if he plans on raising his iced tea's 99-cent price tag.

“We’re trying to hold the line,” he says, reaffirming, “No, we’re not.”

Vultaggio launched Arizona Beverages in 1992 from a Brooklyn warehouse. He built a fortune with his 99-cent ice tea can , which includes its popular green tea and Arnold Palmer. Together with his two sons, Wesley and Spencer, he's transformed their private,

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