The fallout from Cracker Barrel's logo change and restaurant makeover isn't over. Shares of the food chain plunged Thursday as customer backlash and investor unease drove the chain’s worst losing streak in months.

Shares of Cracker Barrel ( CBRL ) tumbled more than 12% on Thursday, the steepest drop since April. The stock, down 16.47% is on pace for its worst five-day stretch since February 14, when it dropped 17.7%. Cracker Barrel’s stock fell to $52, down more than $6, or about 11%, marking its lowest level since mid-June. Shares gained slightly to $53.48 by the afternoon.

Ticker Security Last Change Change % CBRL CRACKER BARREL OLD COUNTRY STORE INC. 53.57 -5.45 -9.23%

Since May, Cracker Barrel — beloved for its Southern comfort food , front-porch rocking chairs, and gift shop

See Full Page