Nevada’s newest sportsbook company is also the state’s fastest growing.

Boomer’s, the new company operated by veteran sportsbook executive Joe Asher, the former CEO of Caesars Entertainment’s William Hill franchise, was licensed to operate a book at Casino Fandango in Carson City in a unanimous vote by the Nevada Gaming Commission on Thursday.

Asher appeared before the commission last month and was approved to operate Boomer’s at Elko’s Commercial Casino on Aug. 1 with satellite operations opening days later at Ellis Island Casino in Las Vegas and Casino Valle Verde in Henderson.

Asher told commissioners he negotiated establishing a book at Casino Fandango to replace William Hill there but knew it probably wouldn’t be possible to open before the start of the football season based on Wil

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