NASCAR’s got a wild history tied to moonshine runners dodging cops on backroads, and these days, drivers are leaning into that legacy with their own spins on the drink game. From bourbon to energy drinks, the garage is buzzing with driver-branded beverages that bring the sport’s swagger to your glass.

Kyle Busch jumped in with a 108-proof single-barrel bourbon, personally picking barrels and signing bottles at fan events. Hendrick Motorsports teamed up with Phorm Energy for a multi-year deal, slapping their logo on everything from the No. 24 car to pit crew gear. Even Liquid Death’s edgy canned iced tea is now NASCAR’s official brew, complete with a “Thirst Hearse” for race-day sampling.

The trend’s not just about energy drinks or tea, though. Liquor’s where the real action is. Jack Da

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