Brunchaholics , a beloved Dallas-based restaurant, has been making waves in the culinary world thanks to "The Keith Lee Effect" and an influential partnership with Microsoft.

As part of the "The Reheat" video series, Brunchaholics , owned by Jessie Washington, has been spotlighted for its remarkable growth and success after Keith Lee's visit earlier this year .

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Other Black-owned businesses featured in the series include Las Vegas-based restaurant Pretty Soul Kitchen and New Orleans restaurant Mondays .

Lee, a prominent food critic and advocate for small businesses, has dedicated himself to spotlighting local entrepreneurs, particularly Black-owned restaurants. His viral food reviews and commitment to spotlighting small companie

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