The Big Story

Cracker Barrel stock dives

Cracker Barrel is facing backlash and becoming a point of partisan conflict as the chain tries to meet modern times.

© Cracker Barrel

The Southern-style restaurant announced Wednesday that it is changing its logo — removing the old man and carefully sketched barrel, as well as the whipping “K” flourish over the restaurant’s name.

“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed,” the company’s chief marketing officer, Sarah Moore, said in a statement.

Customers and social media users had a different response, however. Some on social media contemplated the sterile aesthetic of the newly remodeled Cracker Barrel dining rooms, even though the eateries aren’t home-sprung businesses.

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