Cracker Barrel CEO Julie Felss Masino is in the spotlight after unveiling a new logo that left longtime fans reeling.

Cracker Barrel unveiled its text-only logo on Wednesday, which dropped the image of a man leaning over a barrel that was a longtime staple of their branding. Cracker Barrel’s original 1969 logo featured only text. The now-familiar imagery was added in 1977 and has remained until this week’s redesign.

The new logo received fierce backlash on social media as users trashed the rebranding as "generic" and likened it to "brand suicide."

"Please we beg of you! Don’t change the iconic Cracker Barrel design! For the love of the 'Uncle Herschel’s favorite' Breakfast don’t do this!! You’re killing me!! Your killing… us," Larry the Cable Guy posted on X .

The man featured i

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