Back in 2020, the unthinkable happened. Disney World was empty. The giant tourism machine of Orlando shut down during the pandemic.

Fast forward to the present day, and Orlando’s tourism industry is back and running stronger than ever.

“It’s not only a successful year in its own right, it’s been an incredibly successful rebound since 2019,” said Adam Sacks , President of Tourism Economics , an Oxford Economics company, and conducted an economic impact study.

Visit Orlando held a virtual news conference on Thursday to discuss the study results t hat estimated tourism generated a record-breaking $94.5 billion economic impact in 2024 as the community welcomed 75.3 million visitors . The $94.5 billion impact increased by about 2% from 2023, the results found.

“Visitor s

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