Change the game? That’s exactly what Michael Jordan and Nike’s partnership did 4 decades ago. And the result can’t be matched by any rival. The Jordan brand did a revenue of a whopping $7.3 billion, alone, this past year. The brand is the definition of blending basketball with everyday lifestyle and setting standards along the way.

But after disrupting the basketball sneaker market over the past decades and stamping their authority, the brand is not stopping now and wants to bring in more change. That’s why MJ’s eldest daughter, Jasmine Jordan, is spearheading a vision that is already creating history. With results to back her up, this now becomes a challenge for all other rivals to take note of.

During Jasmine’s conversation with Forbes , she was very focused on adding NIL athletes. Bu

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