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The White House made headlines this week by finally joining TikTok . As someone who has been urging Republican leadership to modernize our outreach to young people for years, I believe this is a long-overdue step in the right direction. But joining TikTok isn’t enough on its own. To win over the next generation of voters, this White House must go further — and faster.

President Trump’s political comeback in 2024 wasn’t a fluke. It was built on connecting with youth voters in ways no Republican had ever tried before. When he tapped me to come on as chair of the RNC’s inaugural Youth Advisory Council in 2023, I told party leaders bluntly that the days of relying on a Sunday newspaper ad to deliver the GOP’s message were ove

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