New York —

Trendy restaurants have always existed in New York. Places like The Odeon and Raoul’s to Torrisi and 4 Charles Prime Rib have been eateries to see and be seen, their reputations grown over years through word-of-mouth, critics’ reviews and celebrity spottings.

Now, the era of TikTok has changed the landscape and created a whole new timeline. One video can turn local favorites into tourist attractions overnight, all before the restaurant even realizes.

The Isidori family has seen both sides of the trend, having run restaurants since 1954. Recipes for vodka sauce and garlic bread have been passed down through the generations, now an homage from chef and owner Joe Isidori to his family and old-school Italian food.

Isidori already had a cult following of New York locals when he

See Full Page