Ulta Champions Emerging Brands Through Impact

Seventeen years ago, in a classroom full of fifth grade girls, former teacher Dana Roberts noticed one thing missing: period kits.

Half of her students had started their menstrual cycle that year — her daughter included — but when the time came, they were grossly unprepared, mentally and materially, with not one appropriate “First-Period”-specific product available to them.

That “aha” moment led Roberts to create the “period purse,” a curated kit of menstrual essentials. “And that was the first iteration of Scarlet, my feminine care and wellness brand for teens and tweens,” the entrepreneur said.

Such is the affecting story that motivated chief merchandising officer, Jessica Philips, to help Roberts and her cofounder, Monica Williams, expedite the growth of Scarlet, formerly RedDrop